Product Recall and response Mock Recall planning, training, and testing guide for medical device, pharma, food and beverage, cosmetics and products.
Part 8: What is the Role of the Marketing Department During Mock Recall and Product Recall Planning?
Product recalls don't just present safety and legal issues. They have a significant impact on how customers perceive organizations. Faulty or dangerous products often result in negative responses from the media and the public, and poor response times and non-compliance can make the situation worse. This is where the marketing department comes in. It's [...]